Big Data Revenue Management

Leveraging Guest Data to Deliver Personalized Experiences and Drive More Revenue

"Ilissos" Meeting Room 18/11/2015 12:50 - 13:20

Bookmark and Share

Thomas Landen – Revinate

What would your business look like if you knew everything about your guests? If you really knew who they are, what they like and dislike, their social influence and how much they tend to spend. You would know your guest’s preferences and could offer a thoroughly custom experience to turn your guest into long-term, loyal fans. From the moment you first communicate with them, through their stay, until it’s time for them to book again, your relationship with your guests would be so strong that regardless of where they first booked, you could convert them to book direct on their next visit.

The modern traveler has some pretty different needs from the traveler of the past. Travelers today are mobile-dependent and they expect on-demand, immediate service. Most importantly, they expect a high level of personalization both during their experience at your property and in your communications with them before and after. Things have changed for you as a hotelier as well. With OTAs consolidating and the sharing economy creeping in, profit margins are shrinking, making it necessary for you to get creative when optimizing your revenue.

In today’s ultra competitive landscape, it’s more important than ever to harness guest data to establish and maintain meaningful relationships with your guest. This is especially true in the hotel industry where communication and service are at the heart of the guest experience.

During the presentation we will explore how you can use guest knowledge to create valuable relationships with your guest. We will look at examples of hotels that take advantage of countless opportunities to engage pre, during and post stay, with personalized and relevant communications. Furthermore we discuss current trends and technologies available and have a look at future trends and developments.

About Revinate:
Revinate helps hotels know more about their guests so they can deliver personalized experiences that create valuable relationships and lifelong customers. Using guest data combined with our marketing engagement platform, hotels can better understand and engage their audiences, increasing loyalty and revenue. 25,000 of the world’s leading hotels trust Revinate to