Rate Parity: A brave new world or business as usual?
Digital Advertising
Rate Parity: A brave new world or business as usual?
"Ilissos" Meeting Room
18/11/2015
14:20 - 14:40
Jens Boecker – OTA Insight
Rate parity has become an important topic in the recent months, the online travel agencies have been fighting tooth and nail to keep parity clauses in effect. But why is it so important to them?