Digital Advertising

Rate Parity: A brave new world or business as usual?


"Ilissos" Meeting Room 18/11/2015 14:20 - 14:40

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Jens Boecker – OTA Insight

Rate parity has become an important topic in the recent months, the online travel agencies have been fighting tooth and nail to keep parity clauses in effect. But why is it so important to them?