Co-founder and Creative Director
Vadi Efe is among the leading entrepreneurs in Turkey in digital marketing & social media market. A graduate of Boğaziçi University and an Msc. in media informatics from RWTH Aachen, he specialized in international and digital marketing & new media. He started his career in Cologne, Germany, serving Deutsche Telekom Ventures in web tv company sevenload GmbH. After returning to Turkey, he operated several companies and startups in Turkish digital ecosystem with successful merger and acquisitions.
He is currently leading Dekatlon, leading independent marketing consultancy focused in digital productions, content marketing and creative interactive services. In tourism sector, Efe consulted leading Turkish international brands for their global marketing campaigns including Turkish Airlines, Rixos Hotels, Mavi Jeans and Turkey ministry of tourism for destination marketing and social media launch worldwide.
Turkey’s leading social media & digital marketing agency, focused on creative social applications, user experience and engagement. Dekatlon provides several offerings interacting with the digital landscape and social userbase, including social media tracking&analysis, digital PR and a multi-platform creative solution skill set.
Since 2009, Dekatlon has served international and local clients in UK, Germany, East Europe, Turkey & Middle East region including Turkish Airlines, Sony, Vodafone, Unilever (24 brands including Axe, Omo, Magnum, Rexona, Knorr, Lipton, Algida), Philips, McDonald’s, KPMG, Bayer, Eczacıbaşı, L’Oreal, Bacardi/Martini Group, Nestle and Rixos Hotels.
Dekatlon led Turkey’s worldwide social media strategy&operation setup as a country with cooperation of the ministry of tourism.
Dekatlon was the one and only interactive agency from Turkey in Cannes Lions 2015 shortlisted for a global award category. Several international and local awards and shortlisted entries in advertising sector including International Business Awards (Social Media for PR-2015), Golden IPRA (2014) and Digital Communication Awards (Innovation of the year-2014) Webrazzi (best digital agency-candidate), Digital Age (best illustration-graphic design), MediaCat Felis (best social media campaign), Social Media Awards (best commercial campaign).